2024

Don't Rebuy Just Refill

  • Digital
  • Brand

Kiehl’s Since 1851 is continuing its journey to drive a more circular economy by encouraging consumers to opt for refillable formats, when able, through its newest campaign, “Don’t Rebuy. Just Refill.” The campaign was created to inspire and drive environmental action while highlighting the global impact plastic waste has on the planet, including Earth's highest peak, Mount Everest.

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