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Kiehl's is an American cosmetics brand retailer that specializes in skin, hair, and body care products. It started as a single pharmacy in Manhattan at Third Avenue and East 13th Street in 1851. Kiehl's was purchased by the L'Oréal Group in 2000. The brand chose Marcel as its first-ever agency of record.

Kiehl's

Children are no longer just children. That’s the sad reality of recent months. Young children, aged between 3 and 12 years old, predominantly girls, have adopted adult skincare routines. To raise awareness about this concerning issue, Kiehl’s decided to remind everyone of what a child’s routine should truly entail.

Kids should stay kids

Kids should stay kids by Kiehl's

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