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Flying Blue is the loyalty program and subsidiary of the Air France-KLM group.

Flying Blue

"In 2025, Flying Blue celebrates two decades of shared stories with its members. On this occasion, an innovative and international campaign created by its agency Starlings (which brings together three Publicis France entities: Epsilon France, Performics, and Marcel) will be launched starting in June. Centered around the tagline “Turning Miles into Memories, for 20 years”, this campaign is a true tribute to the millions of travel experiences made memorable thanks to the program."

The 20th anniversary of Flying Blue

Flying Blue - 20 years

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